Experience
More than 25 years of international B2B sales, business development and commercial leadership across manufacturing industries, supporting sustainable growth through strategic customer development and international market expansion.
Business Development.Driven by Experience.Enhanced by AI.
Strategy. Relationships. Results.
International Business Development & Commercial Leadership Executive
Commercial LeadershipStrategic GrowthAI-Enabled Business Development
For more than 25 years, I have helped manufacturing and industrial companies expand internationally through strategic business development, commercial leadership and long-term customer partnerships across European markets.
Today, I combine executive commercial experience with practical artificial intelligence to accelerate market research, improve decision-making, identify business opportunities and create measurable competitive advantage.
25+Years Experience
45%Revenue Increase
20MPLN Contract Value
25%German Market Growth
02
Executive Value Proposition
Why Companies Hire Me
A combination of international industrial experience, disciplined commercial execution and practical AI adoption.
Execution
A proven track record of identifying opportunities, developing strategic accounts, leading complex commercial negotiations and transforming business objectives into measurable commercial results across European markets.
Innovation
More than two years of practical AI implementation focused on sales intelligence, workflow automation, market analysis and executive decision support - enhancing commercial performance rather than replacing business experience.
Experience creates judgement. Execution creates results. Practical AI increases the speed, quality and scalability of both.
03
Commercial Identity
International Business Development Across Industrial Markets
Broad cross-sector experience enables rapid understanding of technical products, customer requirements, procurement structures and complex international B2B buying processes.
International Business Development
Entering new markets and building long-term partnerships across Europe through strategic sales, market expansion and commercial leadership.
Commercial Leadership
Combining strategic thinking, operational execution and customer-focused commercial management in complex international B2B environments.
Strategic Sales
Managing the complete sales lifecycle - from opportunity identification and business development to negotiations, implementation and long-term account growth.
Manufacturing & Industrial Expertise
Automotive, industrial packaging, logistics, supply chain, mechanical power transmission, industrial components, fluid technology, material handling and OEM/Tier 1 environments.
Strategic Partnerships
Developing trusted relationships with manufacturers, OEMs, Tier suppliers, procurement teams, technical stakeholders and executive decision makers.
AI-enhanced Commercial Performance
Using practical AI to improve market intelligence, discover decision makers, automate workflows and support executive decision-making while keeping relationships at the centre.
Core areas include international sales, export development, key account management, negotiation, procurement processes, DACH and CEE markets, sales intelligence and workflow automation.
04
Career Journey
Building International Commercial Experience
My career has been driven by one consistent objective: helping industrial companies grow through international business development, strategic sales and long-term customer partnerships.
1999 - 2004
International Sales Foundations
Multicultural and technical B2B environments
Built foundations in international business, customer communication and technical sales, developing strong language skills, commercial discipline and a customer-first mindset.
Key focus: international sales, technical products, relationship building and business fundamentals.
2004 - 2010
Key Account & Commercial Development
Manufacturing and supplier cooperation
Developed customer relationships, managed strategic accounts and supported international commercial projects in complex B2B environments.
Key focus: key account management, business development, strategic negotiations and international customers.
2010 - 2014
Commercial Leadership
International market and project development
Expanded responsibility into commercial planning, market development and business strategy while coordinating international projects and complex customer requirements.
Key focus: commercial strategy, market expansion, project coordination and cross-functional collaboration.
2015 - 2025
Executive Business Development & Industrial Solutions
Automotive, manufacturing, logistics and industrial packaging
Led strategic business development initiatives, managed multimillion-value projects and worked closely with procurement, engineering, operations and executive leadership across European markets.
Key focus: international sales leadership, strategic accounts, packaging, supply chain and commercial negotiations.
2024 - Present
AI Business Transformation
GS AI Studio and practical commercial AI
Integrated AI into daily business development work, designed AI-supported workflows and built tools that accelerate research, decision-maker discovery and repetitive commercial activities.
Key focus: sales intelligence, workflow automation, knowledge systems, market intelligence and executive decision support.
Employer names and the complete employment record are provided in the accompanying CV and can be discussed during the recruitment process.
Today, I combine more than two decades of international commercial leadership with a modern AI-enabled approach that helps companies grow faster, make better decisions and build sustainable competitive advantage.
05
Measurable Achievements
Delivering Measurable Business Value
Selected outcomes from more than 25 years of international business development, customer growth and complex industrial project execution.
Revenue Growth
Approximate growth within one year through commercial restructuring, strategic customer development and disciplined execution.
Industrial Packaging Solutions
Commercial development and implementation supporting manufacturing, logistics and international supply chains.
Years of International Experience
B2B sales, business development and commercial leadership across European industrial markets.
Working Languages
Polish native, German C2 and English C1 professional proficiency.
Headline figures are supported by documented project and career context and can be discussed in detail during the recruitment process.
The objective is not activity for its own sake. The objective is measurable business performance.
Evidence
Professional Validation
Independent references and continued professional development provide additional context for the experience and results presented above.
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Executive Recommendation
“For more than 15 years I was Grzegorz’s direct superior at PalletBiz while we worked remotely. Grzegorz was consistently engaged and engaging, regardless of the person or task involved. He listens carefully, treats people with kindness and thrives in a social, positive and multicultural environment. He consistently fulfilled the tasks and responsibilities assigned to him. During his time at PalletBiz, he progressed from sales into a more business-development-oriented role and also demonstrated strong technical and supply-chain capabilities. He worked successfully with cross-border, multicultural and diverse teams and earned the respect of colleagues both near and far. I highly recommend Grzegorz for employment: he is a team player who gets things done and would be an asset to any organisation.”
Thomas Gents - Managing Director & Group COO, PalletBiz Franchising Zrt.
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Technical and Project Reference
“Grzegorz Sobański carried out his duties systematically and conscientiously. He performed very well both in situations requiring individual effort and in teamwork. One of his strengths was a sound understanding of project-related matters. He demonstrated accuracy and reliability in completing assigned tasks. He quickly learned new software and adapted to new responsibilities. His daily work was characterised by independence and creativity. He was ambitious, continuously developed his qualifications and was not afraid of new challenges.”
LEONI Autokabel Polska - employment reference, 2008 (English translation)
06
Selected Business Cases
Selected Commercial Projects
Examples of how strategic thinking, practical execution and cross-functional coordination are converted into commercial outcomes.
International Returnable Packaging Programme
Challenge
An international automotive supplier required a durable and cost-effective returnable packaging solution for high-volume logistics and demanding operational requirements.
Actions
Analysed logistics requirements; coordinated customers, suppliers and internal teams; developed commercially viable concepts; managed technical and commercial discussions; supported international implementation.
Business Outcome
Successful delivery of customised solutions, improved logistics efficiency, reduced operational costs and strengthened long-term customer cooperation.
Key insight
Commercial value came from aligning technical requirements, operational reality and relationship management.
International Market Development
Challenge
Expand commercial activities into new European markets while strengthening relationships with existing customers in competitive industrial sectors.
Actions
Conducted market analysis; identified high-potential companies; built relationships across multiple countries; negotiated with decision makers; developed long-term market strategies.
Business Outcome
Expanded the international customer portfolio, increased market presence, generated opportunities and strengthened strategic partnerships.
Key insight
Sustainable expansion requires disciplined qualification and long-term market development, not isolated outreach.
AI-supported Commercial Transformation
Challenge
Manual research, company qualification, decision-maker identification and sales preparation limited scalability and commercial efficiency.
Actions
Integrated AI into workflows; designed sales-intelligence processes; built knowledge systems; automated repetitive research and qualification; developed practical decision-support tools.
Business Outcome
Faster market research, more accurate decision-maker identification, improved efficiency, better-informed decisions and scalable business-development processes.
Key insight
Technology is most effective when it strengthens proven commercial judgement and relationship-driven execution.
Common success factors: understand the business, build trust, align commercial objectives with operations, deliver measurable value and continuously improve processes.
07
AI as a Commercial Advantage
Turning Artificial Intelligence into Business Performance
Artificial intelligence is a practical business capability. I integrate it into commercial processes to improve efficiency, accelerate decision-making and strengthen business development - without replacing experience or trusted relationships.
Technology is an accelerator - not a strategy.
Sales Intelligence
Using AI to identify target markets, analyse companies, discover decision makers, qualify opportunities and prepare high-quality commercial outreach.
Key Capabilities
Company research, buying committee identification, decision-maker discovery, lead qualification and opportunity prioritisation.
Market Intelligence
Transforming large volumes of information into actionable insights supporting strategic planning and commercial decision-making.
Key Capabilities
Market research, industry analysis, competitive intelligence, customer insights, market mapping and opportunity identification.
Workflow Automation
Designing AI-assisted workflows that reduce repetitive work and allow commercial teams to focus on relationships and growth.
Key Capabilities
Process automation, documentation support, commercial workflows, productivity optimisation and executive support.
Knowledge Systems
Creating structured knowledge environments that centralise information, preserve expertise and improve the speed and quality of decisions.
Key Capabilities
Knowledge bases, information architecture, AI-assisted search, organisational learning and business documentation.
GS AI Studio
My personal innovation environment for researching, designing and developing practical AI solutions supporting international business development and commercial operations.
Key Capabilities
AI sales intelligence, executive knowledge systems, Chrome extensions, workflow automation and commercial research tools.
Continuous Learning
Selected Professional Development
Recent learning activities supporting the practical integration of AI, technology sales and digital growth into commercial leadership:
- 01
Magnusso - three webinar sessions, including Selling Technology Services in the IT Industry
- 02
Growth Marketer - Building a high-converting marketing funnel for an online offer with AI in 90 minutes
- 03
AI: Protecting Sales Data
- 04
How to Sell Technology Services
- 05
How AI Is Changing SEO
- 06
How AI Changed Sales in 2026
Executive Perspective
01
Experience
Start with customer understanding, market knowledge and commercial judgement built through more than 25 years of international B2B work.
02
Intelligence
Use structured research and AI-supported analysis to identify markets, companies, stakeholders and relevant buying signals.
03
Execution
Convert insight into disciplined outreach, stakeholder engagement, negotiation and cross-functional delivery.
04
Performance
Measure the commercial outcome, preserve organisational knowledge and continuously improve the operating process.
The most successful organisations will combine experienced leadership, strategic thinking and trusted relationships with AI-enabled decision support.
08
Professional Direction
The Next Growth Story
I am open to opportunities where international business development, commercial leadership and strategic thinking can create measurable impact.
Roles of Interest
Commercial Director, Business Development Director, Sales Director, Country Manager, International Sales or Export Director, Strategic Partnerships and senior Key Account leadership.
Preferred Industries
Manufacturing, automotive, industrial automation, industrial software and SaaS, AI and digital transformation, logistics, supply chain, engineering, industrial components and packaging.
Geographic Scope
Poland, Germany, DACH and wider European markets. Remote, hybrid and on-site cooperation models are relevant.
09
Contact
Let's Build the Next Growth Story Together
If you are looking for a commercial leader who combines more than 25 years of international business experience with a modern, AI-enabled approach to business development, I would welcome the opportunity to discuss how I can contribute to your organisation's continued growth.
Grzegorz Sobański
International Business Development & Commercial Leadership Executive
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